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Welcome to the world of NEWSHA
WHO WE ARE. WHERE WE ARE. WHAT WE LOVE
NEWSHA - private haircare is one of the fastest growing professional haircare brands in Europe with a real love-brand character. As an owner-managed family business, we develop and distribute exclusive hair cosmetics - with worldwide growth.
Since 2013, we have been steadily conquering our place in selected salons and among discerning beauty lovers.
Welcome to the world of NEWSHA
WHO WE ARE. WHERE WE ARE. WHAT WE LOVE
NEWSHA - private haircare is one of the fastest growing professional haircare brands in Europe with a real love-brand character. As an owner-managed family business, we develop and distribute exclusive hair cosmetics - with worldwide growth.
Since 2013, we have been steadily conquering our place in selected salons and among discerning beauty lovers.
„Feels like home"
THE NEWSHA HEADQUARTERS: THE HEART OF OUR LOVEBRAND BEATS HERE
The heart of our lifestyle brand beats in our NEWSHA headquarters. This is where our roots are, this is where the foundation was laid to make NEWSHA what it is today. Our specialist departments, such as Product Development, Order Processing, Financial Department, Logistics, Marketing, Sales and Education, come together at this location to give their best every day with passion and enthusiasm. Their vision: to combine uncompromising performance with elegant packaging design, unconditional passion, selected fragrances, special formulations and high quality.
Today, not only more than 3500 selected partner salons have discovered their love for NEWSHA and share their enthusiasm with their customers - the beauty-loving community worldwide swears by NEWSHA when it comes to hair care. Once used, always loved - this phenomenon is particularly evident in the premium creator sector. Well-known influencers have been working with the brand since day 1 and recommend their favorite products unconditionally - because for many, the brand is so much more than haircare - NEWSHA is a lifestyle.
„Feels like home"
THE NEWSHA HEADQUARTERS: THE HEART OF OUR LOVEBRAND BEATS HERE
The heart of our lifestyle brand beats in our NEWSHA headquarters. This is where our roots are, this is where the foundation was laid to make NEWSHA what it is today. Our specialist departments, such as Product Development, Order Processing, Financial Department, Logistics, Marketing, Sales and Education, come together at this location to give their best every day with passion and enthusiasm. Their vision: to combine uncompromising performance with elegant packaging design, unconditional passion, selected fragrances, special formulations and high quality.
Today, not only more than 3500 selected partner salons have discovered their love for NEWSHA and share their enthusiasm with their customers - the beauty-loving community worldwide swears by NEWSHA when it comes to hair care. Once used, always loved - this phenomenon is particularly evident in the premium creator sector. Well-known influencers have been working with the brand since day 1 and recommend their favorite products unconditionally - because for many, the brand is so much more than haircare - NEWSHA is a lifestyle.
The Story
NEWSHA is the story of pride and ideals, the story of a secret treasure of a small sworn circle; the story of a private dream of hair specialists spread around the world. In 2010, an international group of hairdresser friends began to privately produce their own high-end professional products in small batches. First-class products that allow no compromises and combine quality and exclusivity. For months, jars and bottles without names or labels, guarded like true treasures, traveled back and forth between this close-knit circle, mysteriously accompanying the hairdressers every time they used them. At first, it seemed like a dream that these stylists had realized together. They had a treasure in their hands: Products with precious active ingredients, elaborated with all the accumulated experience and demands of professional hair specialists. The result was a sophisticated collection of products from these idealists who believed uncompromisingly in the quality and best possible performance of every product, from shampoo to oil. Pure luxury for the hair.
The private production of the collection in small quantities was very time-consuming and costly, but their enthusiasm grew steadily and attracted the attention of other haircare experts who “also wanted to have a small selection”. The vision was to make this exclusive collection accessible to many other hairdressers with a passion for hair. Had something very special been developed at the right time? Would it be possible to produce such a sophisticated series in larger quantities? The idea became more and more concrete and it was decided that the treasure in 17 jars would be a new kind of luxury, exclusively for selected hairdressers and discerning customers.
What was still missing was a name that not only reflected the exclusivity of the brand and the high product quality, but also symbolized the philosophy of the brand and its appreciation of its partners and customers. NEWSHA means the attentive listener and unites precisely these values and visions. The name stands for ideals, uncompromisingness and pride, as well as quality and exclusivity - a special brand for special customers.
The Story
NEWSHA is the story of pride and ideals, the story of a secret treasure of a small sworn circle; the story of a private dream of hair specialists spread around the world. In 2010, an international group of hairdresser friends began to privately produce their own high-end professional products in small batches. First-class products that allow no compromises and combine quality and exclusivity. For months, jars and bottles without names or labels, guarded like true treasures, traveled back and forth between this close-knit circle, mysteriously accompanying the hairdressers every time they used them. At first, it seemed like a dream that these stylists had realized together. They had a treasure in their hands: Products with precious active ingredients, elaborated with all the accumulated experience and demands of professional hair specialists. The result was a sophisticated collection of products from these idealists who believed uncompromisingly in the quality and best possible performance of every product, from shampoo to oil. Pure luxury for the hair.
The private production of the collection in small quantities was very time-consuming and costly, but their enthusiasm grew steadily and attracted the attention of other haircare experts who “also wanted to have a small selection”. The vision was to make this exclusive collection accessible to many other hairdressers with a passion for hair. Had something very special been developed at the right time? Would it be possible to produce such a sophisticated series in larger quantities? The idea became more and more concrete and it was decided that the treasure in 17 jars would be a new kind of luxury, exclusively for selected hairdressers and discerning customers.
What was still missing was a name that not only reflected the exclusivity of the brand and the high product quality, but also symbolized the philosophy of the brand and its appreciation of its partners and customers. NEWSHA means the attentive listener and unites precisely these values and visions. The name stands for ideals, uncompromisingness and pride, as well as quality and exclusivity - a special brand for special customers.